Worldwide vehicle introductions add up as Detroit’s “world stage” is prepared
Detroit, Mich., Oct. 22, 2013 — With a full three months prior to show time, Detroit’s North American International Auto Show (NAIAS) has secured dozens of worldwide vehicle introductions. The products will debut in nearly all vehicle categories, including concepts, luxury, sports/performance, crossovers, trucks, SUVs, and alternative fuel technologies. More than 30 press conferences are expected to be held during two NAIAS Press Preview days, January 13-14, 2014, at Detroit’s Cobo Center.
After numerous meetings with global auto manufacturers in Detroit, Los Angeles and Frankfurt, the dynamic NAIAS executive team has returned with an impressive lineup of confirmed production and concept vehicles that automakers will show for the first time anywhere – at NAIAS 2014, largely considered to be one of the top five shows in the world.
NAIAS 2014 Chairman Bob Shuman said automakers around the world continue to demonstrate the importance of the Detroit show relative to their global launch platforms by committing numerous world debuts.
“Manufacturers have clearly stated that ‘Detroit’ continues to be a significant component in their global auto show strategies,” said Shuman. “Our partnership with manufacturers in Asia, Europe, and North America has never been stronger, and their ongoing confidence in the NAIAS is evident by the critical worldwide product unveilings headed for Detroit’s world stage.”
Manufacturers, to date, that have confirmed worldwide vehicle debuts (some multiple) at NAIAS 2014:
“For 25 years automakers have designated NAIAS as the venue of choice for worldwide and North American vehicle unveilings, new exhibits, and breakthrough product technology,” said Shuman. “Our close contact and work with manufacturers throughout the year has a direct correlation with the number of worldwide products that are launched here, the number and rank of corporate executives that participate, and the incredible number of international press that cover the NAIAS. The actions of the automakers confirms their continuing confidence in Detroit.”
New Cobo Center Part of Nation’s Hottest Downtown
Despite recent challenges, the City of Detroit is experiencing rapid growth and vigorous economic development. With new business, housing and hotels opening in the city, a positive, vibrant attitude has washed over the region. Perhaps the most visual representation of the exciting rebirth is the new and improved Cobo Center.
Visitors to NAIAS 2014 will be among the first to see the completed construction improvements, and will amaze at the transformation of the former Cobo Arena, now known as the Grand Ballroom. Portions of the dramatic, 40,000 square-foot, glass-enclosed space in-the-round provides floor-to-ceiling views of the Detroit River, the Detroit skyline, and the shoreline of neighboring Windsor, Ontario. The Grand Ballroom, which accommodates up to 3,500 people, also features a hydraulic stage lift, perfect for press conference vehicle reveals, and transporting show cars from the street level below. Additionally, Cobo’s shimmering, new, three-story glass atrium awaits NAIAS ribbon cutting activities, concerts, and other main stage events amid 30,000 square feet of contiguous networking space.
The former Cobo Arena hasbeen transformed into theGrand Ballroom, and will bethe site of manyactivities during NAIAS2014, aswill the adjacent Cobo Atrium. Each offersspaciousand sceniceventareas with skyline and river views.
Other improvements, including a TV broadcast studio with satellite link-up capability; giant exterior video walls for event information and advertising; a state-of-the-art Scala way-finding system; and an open air terrace overlooking the river — all part of a $300 million renovation — will be completed in 2015.
For more information contact Rohatynski-Harlow Public Relations, Joe Rohatynski or Marc Harlow, 517-579-0789, or NaiasMedia2014@roharpr.com
About the North American International Auto Show Now in its 26th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.
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Press Preview – Monday-Tuesday, January 13-14, 2014 Industry Preview – Wednesday-Thursday, January 15-16, 2014 Charity Preview – Friday, January 17, 2014 Public Show – Saturday-Sunday, January 18-26, 2014
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