NAIAS road trips bring major product commitments

Worldwide vehicle introductions add up as Detroit’s “world stage” is prepared

Detroit, Mich., Oct. 22, 2013 — With a full three months prior to show time, Detroit’s North American International Auto Show (NAIAS) has secured dozens of worldwide vehicle introductions. The products will debut in nearly all vehicle categories, including concepts, luxury, sports/performance, crossovers, trucks, SUVs, and alternative fuel technologies. More than 30 press conferences are expected to be held during two NAIAS Press Preview days, January 13-14, 2014, at Detroit’s Cobo Center.

After numerous meetings with global auto manufacturers in Detroit, Los Angeles and Frankfurt, the dynamic NAIAS executive team has returned with an impressive lineup of confirmed production and concept vehicles that automakers will show for the first time anywhere – at NAIAS 2014, largely considered to be one of the top five shows in the world.

NAIAS 2014 Chairman Bob Shuman said automakers around the world continue to demonstrate the importance of the Detroit show relative to their global launch platforms by committing numerous world debuts.

“Manufacturers have clearly stated that ‘Detroit’ continues to be a significant component in their global auto show strategies,” said Shuman. “Our partnership with manufacturers in Asia, Europe, and North America has never been stronger, and their ongoing confidence in the NAIAS is evident by the critical worldwide product unveilings headed for Detroit’s world stage.”

Manufacturers, to date, that have confirmed worldwide vehicle debuts (some multiple) at NAIAS 2014:


“For 25 years automakers have designated NAIAS as the venue of choice for worldwide and North American vehicle unveilings, new exhibits, and breakthrough product technology,” said Shuman. “Our close contact and work with manufacturers throughout the year has a direct correlation with the number of worldwide products that are launched here, the number and rank of corporate executives that participate, and the incredible number of international press that cover the NAIAS. The actions of the automakers confirms their continuing confidence in Detroit.”

New Cobo Center Part of Nation’s Hottest Downtown

Despite recent challenges, the City of Detroit is experiencing rapid growth and vigorous economic development. With new business, housing and hotels opening in the city, a positive, vibrant attitude has washed over the region. Perhaps the most visual representation of the exciting rebirth is the new and improved Cobo Center.

Visitors to NAIAS 2014 will be among the first to see the completed construction improvements, and will amaze at the transformation of the former Cobo Arena, now known as the Grand Ballroom. Portions of the dramatic, 40,000 square-foot, glass-enclosed space in-the-round provides floor-to-ceiling views of the Detroit River, the Detroit skyline, and the shoreline of neighboring Windsor, Ontario. The Grand Ballroom, which accommodates up to 3,500 people, also features a hydraulic stage lift, perfect for press conference vehicle reveals, and transporting show cars from the street level below. Additionally, Cobo’s shimmering, new, three-story glass atrium awaits NAIAS ribbon cutting activities, concerts, and other main stage events amid 30,000 square feet of contiguous networking space.

The former Cobo Arena hasbeen transformed into theGrand Ballroom, and will bethe site of manyactivities during NAIAS2014, aswill the adjacent Cobo Atrium. Each offersspaciousand sceniceventareas with skyline and river views.

Other improvements, including a TV broadcast studio with satellite link-up capability; giant exterior video walls for event information and advertising; a state-of-the-art Scala way-finding system; and an open air terrace overlooking the river — all part of a $300 million renovation — will be completed in 2015.

For more information contact Rohatynski-Harlow Public Relations, Joe Rohatynski or Marc Harlow, 517-579-0789, or

About the North American International Auto Show Now in its 26th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

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Press Preview – Monday-Tuesday, January 13-14, 2014 Industry Preview – Wednesday-Thursday, January 15-16, 2014 Charity Preview – Friday, January 17, 2014 Public Show – Saturday-Sunday, January 18-26, 2014

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2013 NAIAS Is In The Books

January 27, 2013 — The 2013 North American International Auto Show (NAIAS) saw a strong finish today after a spectacular two week run filled with worldwide product reveals, industry news, and a welcome sense of optimism for those touched by the auto business.

Today’s attendance of 103,897 topped last year’s final day numbers of 101,141, bringing total ticketed attendance of the 2013 show to 795,416 compared to 770,932 in 2012. NAIAS Chairman Jim Seavitt said the 2013 total is the highest since 2004 when 808,833 attended.

“This was a true celebration of the automobile, and a demonstration of the strength and resiliency of the auto business,” said Seavitt. “The Detroit show is a true reflection of a strong, vibrant and more confident industry. The manufacturers made it abundantly clear that this show, and the global stage it provides, is of critical importance to their vehicle launch strategies.”

Seavitt said the NAIAS continues to be positioned along with shows in Geneva, Frankfurt, Paris, Beijing, Shanghai and Tokyo because of the number of journalists that attend, and the number of worldwide product introductions that are made in Detroit.

“Twenty-five years ago the Detroit Auto Dealers Association made a promise to the global manufacturers,” said Seavitt. “We said, ‘you bring the unveilings, and we’ll bring the media.’

“I think it’s safe to say,” he said, “we kept our promise.”

NAIAS 2013 Highlights:

Total Vehicle Introductions: 59 (50 Worldwide; 9 North American)
Total Press Preview Attendance: 5,212 journalists from 60 countries
Total Industry Preview Attendance: 28,326 people from 30 countries
Total Charity Preview Attendance: 13,069 people ($3.9 million raised)
Total Ticketed Attendance: 795,416 (incl. Industry Preview, Charity Preview & Public Show)
Total Economic Impact: $365 Million

2013 NAIAS Education Day

Auto Show “Education Day” Brings Youth, Industry Together
Detroit, Mich., Jan. 21, 2013 – With the rapidly growing use of wireless technology, smart phones and the Internet, today’s youth are more connected and tech-savvy than ever. The North American International Auto Show (NAIAS) will focus on the various automotive-related technologies for students at all levels at its annual Education Day, Wednesday, Jan. 23, 2013, at Detroit’s Cobo Center.

Now in its eighth year, NAIAS Education Day is a back-to-basics hands-on experience designed to attract students to the vibrancy of today’s automotive industry. NAIAS provides an in-depth auto show experience where students can view more than 500 new vehicles on display, and explore various industry-related subjects they are studying (e.g., technology, graphic design, culinary arts, journalism, etc.) through tours and hands-on activities facilitated by experts in their particular fields.

New for NAIAS Education Day 2013, the National Defense Education Program and STARBASE One will host student workshops for selected high school students focusing on Science, Technology, Engineering, Arts and Math (STEAM) education. Also, Ally Bank will host workshops on credit and vehicle financing as part of its Ally Wallet Wise free financial education program. Wallet Wise teaches financial education basics in the areas of budgeting, credit, banking and investing, and financing a vehicle via in-person sessions and through online courses at Selected NAIAS Education Day high school students are invited to participate in a Wallet Wise credit and vehicle financing session, which will teach the fundamentals of applying for and maintaining good credit, as well as the different payment options available when buying or leasing a vehicle.

“Ally is committed to advancing financial literacy through its Wallet Wise program, and we are pleased to be able to offer information on personal finances to high school students,” said Gina Proia, Chief Communications Officer and head of Ally’s community programs. “Financial literacy is an important aspect of consumer education at any age and the partnership with NAIAS is allowing us to help spread this knowledge to members of our local Detroit community.”

NAIAS 2013 Chairman Jim Seavitt says he believes Education Day may help inspire some of the next generation of automotive leaders.  

“STEAM education is vital to our domestic automotive industry,” said Seavitt. “It’s one of the many aspects that students can explore at this unique educational event, and NAIAS is pleased to provide this opportunity to our community of young people.”

NAIAS Education Day is open to students of all ages, including college level.  Companies involved include the National Defense Education Program, STARBASE One, Ally Bank, Automation Alley and The PNC Foundation, which specializes in early childhood education.

Also, with the support of the PNC Foundation, the NAIAS Education Day promises to bring STEAM education to more students than ever. As part of its “Grow Up Great” initiative, more than 200 select Detroit Public Schools preschoolers will attend Education Day.

“PNC’s signature philanthropic initiative, ‘Grow Up Great,’ is one of the most comprehensive early childhood education programs in the nation,” said PNC Regional President Ric DeVore. “PNC’s support of NAIAS Education Day will help to provide learning opportunities at the very start of the educational process.”

NAIAS Eduation Day – Wed., Jan. 23, 2013
Arrival: 8:30 am – 9:00 am
Show floor access: 9:00 am
Departure: Noon – 3:00 pm


Official Auto Show App for Smart Phones Unveiled

New Mobile App puts show information at fingertips

Detroit, Mich., Jan. 10, 2013 – The North American International Auto Show (NAIAS) today unveiled the Official NAIAS 2013 Mobile App, its newest means of connectivity for “everything auto show.” The NAIAS App is presented by the Detroit Auto Dealers Association (DADA) and WDIV-TV Local 4/, and will be available for free download in both the iPhone and Android platforms.

“The new NAIAS App puts ‘everything auto show’ in the palm of smart phone users,” said Jim Seavitt, chairman, NAIAS 2013. “It is the best way to keep track of what’s happening at the show on a minute-by-minute basis. It’s the must-have App for 2013.” 

The Official NAIAS / WDIV App is the most comprehensive way to view news and information on a mobile device about one of the world’s top auto shows. Users will be able to access breaking automotive news, photos and videos, and live-stream video coverage of the more than 50 vehicle unveilings planned for Detroit. Moving around inside Cobo Center will be easier thanks to the available virtual show floor map, and useful practical information about the show, such as hours, parking and ticket prices.

The Official NAIAS App also features a virtual guide to the City of Detroit, including local restaurants and businesses, and weather forecasts and live radar provided by WDIV-TV Local 4/ It will also interface with other Social Media platforms such as Twitter, where users can stream trending topics from #NAIAS. In addition to the latest NAIAS news from WDIV-TV Local 4 and, the official news provider for the NAIAS App, the app will also provide links to respected news sources from around the world for the latest automotive news and information.

“We are delighted to partner with the NAIAS in providing the news content for the Official NAIAS Mobile App to greatly enhance visitors enjoyment of this world-class event,” said Marla Drutz, VP and General Manager of WDIV-TV.  “WDIV and Post-Newsweek Stations have always been a leader in innovation and our development of this app and partnership with the NAIAS is another illustration of that commitment to taking our award-winning news coverage to the next level.”

Big Changes At The Big Show


In order to provide media with even greater resources at the 2013 North American International Auto Show, the Michelin Media Center has expanded by 1,000 square feet and has moved closer to the action. This year, the Michelin Media Center has relocated from the third floor of the Cobo Center to Michigan Hall at river level, positioned between the stunning new three-story atrium, and the indoor Aisin Drive Green Experience test track.

For 2013, the Michelin Media Center will cover a 24,000 square foot area with 5,000 additional square footage for the TVS Broadcast center.  With its new location, media from around the world will have even easier access to the excitement taking place during the fast-paced Press Preview at NAIAS.

The improved setting will include 700 work spaces, hard line connectivity, broadcast and photo centers and of course, a steady flow of coffee, refreshments and snacks.

Back again this year, but optimized with even more features, Michelin Media Live provides real-time updates and exclusive content from the show, ensuring that journalists never miss a beat from the action.

Chinese Panel At NAIAS

China Council for Promotion of International Trade, NAIAS to Present First-Ever Automotive Forum

DETROIT, Mich., Jan. 8, 2013 – The 2013 North American International Auto Show (NAIAS) and the China Council for the Promotion of International Trade (organizers of the Beijing International Automobile Exhibition) will hold the first-ever Chinese Global Automotive Forum in Detroit.

The forum, themed “Synergy will propel the auto industry into prosperity,” will feature an open dialogue on the present and future of the automotive industry in China and its relationship to the worldwide marketplace.  The event will feature Sino-U.S. global automotive experts, and guest speakers representing original equipment manufacturers, suppliers, media and other industry experts, and will be held at the Sheraton Detroit Novi Hotel on Sun., Jan. 13.

The announcement was made by NAIAS Executive Director Rod Alberts, who said the Detroit and Beijing shows enjoy friendly, and mutually productive working relationships.

“We have strategic relationships with industry groups and auto shows around the world, and are pleased to support the China Council and its forum here in Detroit,” said Alberts. “Chinese auto manufacturers have shown growing interest in the NAIAS, and our world stage. Our relationship with the China Council allows us to share data and resources with the goal of enhancing our respective events.”

Alberts added that the Guangzhou Automobile Group Co. Ltd. is an NAIAS 2013 exhibitor, and is expected to make a major product announcement at its press conference on Tuesday, Jan. 15. 

Forum presenters confirmed to date, include:

David Cole, Chairman Emeritus, Center for Automotive Research & Chairman of Auto Harvest
Huang Xiangdong, Deputy GM of GAC & Chairman of GAC Research Institute
Paul Ingrassia, Deputy Editor-in-Chief, Thomson Reuters
John Pratt, Managing Director, Head of Global Diversified Industries, Merrill Lynch
Joseph Vitale, Global Automotive Sector leader with Deloitte Touche Tohmatsu Limited
“We have been holding the Chinese Automotive Forum in Beijing for the past three years,” said Jenny Hao, deputy director, Convention & Exhibition Department. “With our newly formed relationship with the North American International Show, we are happy to hold the very first Chinese Global Automotive Forum in Detroit. The gathering in China has proved to be a valuable source of information for Chinese OEMs, suppliers and companies looking to do business in Southeast Asia.”

The Chinese Global Automotive Forum is organized by the China Council for the Promotion of International Trade (CCPIT) Automotive Sub-Council, and the Tech Council International of DCEA.

“Dialogue and communication will bring Chinese and American auto industry players to a common understanding and win-win cooperation,” said Wang Xia, chairman, China Council for the Promotion of International Trade, Automotive Sub-Council, and executive chairman, Global Automotive Forum Organizing Committee.

The event will run from 3:00 to 6:45 pm, Sun., Jan. 13, with registration starting at 2:30 pm at the Sheraton Detroit Novi Hotel, 21111 Haggerty Road, Novi, Michigan.  To register for the forum, visit  Further information can be obtained by contacting or  

For more information contact Rohatynski-Harlow Public Relations, LLC, Joe Rohatynski or Marc Harlow at 517-579-0789 office, 517-579-7313 fax, or