Someone please stop the madness!

The first time I noticed it was when the Pontiac G6 came out. The ad tagline was “The First Ever Pontiac G6”, or something very similar. Then it seemed like more new GM vehicles used it in their ads, including the 2016 Cadillac XT5 crossover SUV. Now, other car companies like Infiniti have jumped on the bandwagon.

Please stop saying “First ever”!

I’m not sure why this has me so rankled but know that it has. Maybe it’s because it seems like PR/Advertising laziness or maybe it’s just kind of annoying, like the phrase “it is what it is”. Whatever the case, it needs to stop now! All new cars are the first ever! You don’t need to spell it out in your advertising!

This “Auto Critic” even said it!!! Someone take away his press cars…stat!

But seriously, the more you call a new car a first ever the more annoying, watered down and un-special that phrase becomes. It’s the automotive equivalent of YOLO and it needs to die a quick painless death form the automotive advertising lexicon.

Thanks for letting me rant.

… See You Down The Road!


Published by

James E. Bryson

Cars make the world go 'round!

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