January 27, 2013 — The 2013 North American International Auto Show (NAIAS) saw a strong finish today after a spectacular two week run filled with worldwide product reveals, industry news, and a welcome sense of optimism for those touched by the auto business.
Today’s attendance of 103,897 topped last year’s final day numbers of 101,141, bringing total ticketed attendance of the 2013 show to 795,416 compared to 770,932 in 2012. NAIAS Chairman Jim Seavitt said the 2013 total is the highest since 2004 when 808,833 attended.
“This was a true celebration of the automobile, and a demonstration of the strength and resiliency of the auto business,” said Seavitt. “The Detroit show is a true reflection of a strong, vibrant and more confident industry. The manufacturers made it abundantly clear that this show, and the global stage it provides, is of critical importance to their vehicle launch strategies.”
Seavitt said the NAIAS continues to be positioned along with shows in Geneva, Frankfurt, Paris, Beijing, Shanghai and Tokyo because of the number of journalists that attend, and the number of worldwide product introductions that are made in Detroit.
“Twenty-five years ago the Detroit Auto Dealers Association made a promise to the global manufacturers,” said Seavitt. “We said, ‘you bring the unveilings, and we’ll bring the media.’
“I think it’s safe to say,” he said, “we kept our promise.”
NAIAS 2013 Highlights:
Total Vehicle Introductions: 59 (50 Worldwide; 9 North American)
Total Press Preview Attendance: 5,212 journalists from 60 countries
Total Industry Preview Attendance: 28,326 people from 30 countries
Total Charity Preview Attendance: 13,069 people ($3.9 million raised)
Total Ticketed Attendance: 795,416 (incl. Industry Preview, Charity Preview & Public Show)
Total Economic Impact: $365 Million