Big Changes At The Big Show


In order to provide media with even greater resources at the 2013 North American International Auto Show, the Michelin Media Center has expanded by 1,000 square feet and has moved closer to the action. This year, the Michelin Media Center has relocated from the third floor of the Cobo Center to Michigan Hall at river level, positioned between the stunning new three-story atrium, and the indoor Aisin Drive Green Experience test track.

For 2013, the Michelin Media Center will cover a 24,000 square foot area with 5,000 additional square footage for the TVS Broadcast center.  With its new location, media from around the world will have even easier access to the excitement taking place during the fast-paced Press Preview at NAIAS.

The improved setting will include 700 work spaces, hard line connectivity, broadcast and photo centers and of course, a steady flow of coffee, refreshments and snacks.

Back again this year, but optimized with even more features, Michelin Media Live provides real-time updates and exclusive content from the show, ensuring that journalists never miss a beat from the action.


Published by

James E. Bryson

Cars make the world go 'round!

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